Hi! I'm a User Experience Designer.

I am based in New York City with over 13 years worth of expertise in the UX field. I create seamless end-to-end experiences for desktop, mobile and web application users. My design thinking is rooted in simplicity, which I achieve with user-centric techniques, web standards and best practices. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”

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My Process

What do I do from 9 to 5? Lots of stuff. UX design is an iterative process that involves many aspects, but my goal is simple. I strive to make complex things easy, while designing an enjoyable experience for the users. Through it all, I end up wearing many hats and use the following techniques:

Discovery

  • User research
  • Competitive analysis
  • Usability reports

Strategy

  • Requirements gathering
  • Persona development
  • User flows, stories & tasks

Mental Model

  • Information architecture
  • Taxonomy
  • Storyboards and scenarios

Rapid Prototyping

  • Use cases
  • Sketches
  • Low fidelity wireframes

User Testing

  • Accessibility analysis
  • Usability testing
  • Design validation

Visual and Interaction Design

  • High fidelity visual design
  • Interactive prototype
  • Style guide & pattern library

Portfolio

I've been busy helping great companies build exceptional user experiences, but strict NDAs hide some of my best work behind a thick wall of paperwork. Please contact me if you're interested to see my problem-solving abilities.

BASF
BNY Mellon
Eisai
IBM
IEEE
NFL
Nortel
NYSE
Prudential
SMSC
Teach For America
Wakefern

Contact

Want to get in touch? Email me at hello at tanyamerone dot com.

You can also find me on LinkedIn.